Research Article: Be Careful When Using Peer-Influence on Nudging Solicitation: Evidence of Potential Negative Effect from a Sample of Chinese University Students
Introduction:
With the rapid development of social media and information communication technology (ICT), the proliferation of online donation platforms has become a prominent feature of contemporary philanthropy. By harnessing the abundant information and active user base of social media, these platforms frequently utilize solicitation, like presenting the total amount of donations received, demonstrating the number of individuals who have contributed, and “peer to peer” solicitation, to engender greater charitable donations.…
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