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Research Article: Enabling and Inhibiting Factors of the Continuous Use of Mobile Short Video APP: Satisfaction and Fatigue as Mediating Variables Respectively

Date Published: 2023-08-05

Introduction:
In recent years, the short video industry in China, represented by TikTok and Kwai, has experienced rapid growth. The short video is a form of internet content dissemination that typically lasts less than minutes and is disseminated on new internet media. It is a video expression form that relies on UGC and PUC as the main production methods and relies on clients, websites, or social media as the main communication channels. As of December , the number of short video users had reached million, and the utilization…

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