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Research Article: Demand of and Access to Health Messages Through Mass Media in the Rural Community of Eastern Ethiopia: A Mixed Method Study

Date Published: 2023-09-13

Abstract:
Health communication is an approach to communicating information with the purpose of improving health outcomes by encouraging behavioral modification and societal change along a spectrum of knowledge, beliefs, attitudes, and actions.– Health communication strategies that use mass media (television, print, and the Internet) have been linked to health attitudes and behaviors., Health promotion is a process that allows for greater control over the determinant of health status., According to the health-promotion approach, health communication is both an art and a technology for informing, influencing, and motivating people, institutions, and the general public about important health concerns. It strives to enhance behavior by maintaining the continuity of information, faith, and attitude with conduct and to promote health in the long run by supporting societal reforms.,

Introduction:
Health communication is an approach to communicating information with the purpose of improving health outcomes by encouraging behavioral modification and societal change along a spectrum of knowledge, beliefs, attitudes, and actions. – Health communication strategies that use mass media (television, print, and the Internet) have been linked to health attitudes and behaviors. , Health promotion is a process that allows for greater control over the determinant of health status. , According to the health-promotion…

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