Research Article: The Role of Social Norms and Personal Costs on Pro-Environmental Behavior: The Mediating Role of Personal Norms
Abstract:
Environmental degradation inevitably restricts the survival and development of human beings. In fact, rapid economic development is always accompanied by several issues, such as climate change,, biodiversity crisis,, deforestation,, and overfishing. Undoubtedly, environmental problems originate from human self-interest behaviors. To mitigate the negative impact of self-interest behaviors on the natural environment, there is a growing focus on engaging in pro-environmental behavior.
Introduction:
Environmental degradation inevitably restricts the survival and development of human beings. In fact, rapid economic development is always accompanied by several issues, such as climate change, , biodiversity crisis, , deforestation, , and overfishing. Undoubtedly, environmental problems originate from human self-interest behaviors. To mitigate the negative impact of self-interest behaviors on the natural environment, there is a growing focus on engaging in pro-environmental behavior.
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