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Research Article: The Growing Market for Natural Cosmetics in Poland: Consumer Preferences and Industry Trends

Date Published: 2023-07-21

Introduction:
The market for natural cosmetics is becoming increasingly popular. Consumers are paying more attention to conscious care and meeting their own needs. Digitalisation has led to more people becoming aware consumers. Additionally, society’s concern for the environment is causing a trend towards getting closer to nature and increasing interest in this category of cosmetics. Attention is drawn to excessive plastic and microplastics, so changes also affect cosmetics packaging. Natural cosmetics are no longer a niche…

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