Research Article: The Impact of Social Media on Users’ Self-Efficacy and Loneliness: An Analysis of the Mediating Mechanism of Social Support
Introduction:
The rapid development of information technology such as the internet and artificial intelligence is altering the underlying logic of social structures, driving the transition from modernization to mediatization. The growth of G and G networks has increased the cohesion between virtual networks and real society, deepening the extent of “mediatization embedding”. Social media, embodying the integration of network systems and social systems, allows users to create, share, and receive content on online platforms or…
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