Research Article: Does AI-Driven Technostress Promote or Hinder Employees’ Artificial Intelligence Adoption Intention? A Moderated Mediation Model of Affective Reactions and Technical Self-Efficacy
Introduction:
The extensive implementation of digital technologies has firmly positioned artificial intelligence (AI) as a catalyst in the ongoing technological revolution across various domains. AI’s impact reaches into realms such as business innovation, process transformation, value creation, competitive advantage, and intelligent decision-making. – This influence has prompted organizations to progressively integrate AI, leading to heightened organizational efficiency, productivity, performance, and innovation. – According…
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